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New & Improved
Pure Canvas Primer Hydrating
Improves and extends the wear of makeup while providing instant and overtime hydration and reducing the appearance of fine lines, wrinkles and dry patches.
4.6
Rated 4.6 out of 5 stars
4.6 Stars (185 Reviews)
Regular price
$62.00

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Powered by skincare, it boosts skin’s moisture retention over time, improving the look of bare skin with every wear. 
Key Benefits
16-Hour Extended Wear: Helps makeup stay vibrant and fresh up to 16 hours
24-hour Hydration: Provides long-term hydration to protect skin’s barrier function instantly and overtime
Plumps and Smooths Skin: Instantly reduces the appearance of fine lines and wrinkles

Key Ingredients
Skin Perfecting Complex: An exclusive blend of rose extracts that work to moisturize, protect and smooth skin.
French Mineral Water: Mineral-enriched water sourced from France known to decrease dullness
Glycerin: Attracts moisture to the skin for flawless makeup application

Clinical Claims
  • 97% agree that the primer makes the skin feel soft and supple*
  • 91% agree that the primer helps skin stay moisturized all day*
  • 91% agree primer improves the quality of makeup wear*

*After 3 weeks of consumer testing on 30 women using Pure Canvas Primer 

Apply after skincare. Gently massage a dime-sized amount onto skin with fingertips. Follow with Tinted Moisturizer or Foundation.

WATER (AQUA/EAU), GLYCERIN, BUTYLENE GLYCOL, CAPRYLIC/CAPRIC TRIGLYCERIDE, PYRUS MALUS (APPLE) FRUIT EXTRACT, ISODODECANE, NEOPENTYL GLYCOL DIHEPTANOATE, PPG-51/SMDI COPOLYMER, ROSA CENTIFOLIA FLOWER EXTRACT, ROSA MULTIFLORA FRUIT EXTRACT, RHODODENDRON FERRUGINEUM EXTRACT, SEA WATER (MARIS AQUA/EAU DE MER), PHENOXYETHANOL, POLYURETHANE-35, SORBETH-30 TETRAISOSTEARATE, AMMONIUM ACRYLOYLDIMETHYLTAURATE/VP COPOLYMER, ETHYLHEXYL OLIVATE, DIPROPYLENE GLYCOL, LINOLEIC ACID, PHOSPHOLIPIDS, PHYTOSTEROLS, SORBITAN SESQUIISOSTEARATE, ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER, XANTHAN GUM, PPG-8-CETETH-20, GLYCERYL ACRYLATE/ACRYLIC ACID COPOLYMER, SODIUM HYDROXIDE, SQUALANE, METHYLPROPANEDIOL, TETRASODIUM EDTA, SODIUM CITRATE, CITRIC ACID, CAPRYLYL GLYCOL, MICA, PHENYLPROPANOL. +/- (MAY CONTAIN/PEUT CONTENIR) IRON OXIDES (CI 77491, 77492, 77499).

30ml

Pure Canvas Primer Hydrating

Pure Canvas Primer Hydrating

Reviews & Questions

4.6
Rated 4.6 out of 5 stars
Based on 185 reviews
Total 5 star reviews: 133 Total 4 star reviews: 45 Total 3 star reviews: 3 Total 2 star reviews: 1 Total 1 star reviews: 3
96%would recommend this product
185 reviews
  • Lynette T.
    Verified Buyer
    I recommend this product
    Skin Tone Light
    Skin Type Dry
    Best To Use For Natural Finish
    Age over 60
    Rated 4 out of 5 stars
    4 minutes ago
    Pure Canvas Primer Hydrating

    This hydrating primer is great, and it feels good on my skin,

  • Verified R.
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Beautiful Base for Dry Skin

    (This review was collected as part of a promotion). I use this as I would for any primer after moisturizing and I feel like it locks in moisture and still looks good with my matte products without it feeling cakey or dry. Love it!

  • Verified R.
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    Worth every penny. Would buy again!

    (This review was collected as part of a promotion). This product works really well for my skin. Applied it under my make up and it was a game changer. My foundation looked smooth and hydrate, no cakey at all.