Primers
Explore our range of face primers designed to perfect your complexion and enhance the longevity of your makeup. Our makeup primers create a smooth canvas for foundation application, blurring imperfections and minimizing the appearance of pores. With a variety of formulas to suit different skin types and concerns, including hydrating, mattifying, and illuminating options, you'll find the perfect primer makeup for your needs.
Product Grid
{"id":7429330665572,"title":"Pure Canvas Primer Hydrating Mini","handle":"pure-canvas-primer-hydrating-mini","description":"\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003ePowered by skincare, it boosts skin’s moisture retention over time, improving the look of bare skin with every wear. \u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003eKey Benefits\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003e16-Hour Extended Wear:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e Helps makeup stay vibrant and fresh up to 16 hours\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003e24-hour Hydration:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e Provides long-term hydration to protect skin’s barrier function instantly and overtime\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003ePlumps and Smooths Skin:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e Instantly reduces the appearance of fine lines and wrinkles\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\" fontscheme-block=\"2\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003eKey Ingredients\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003eSkin Perfecting Complex:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e An exclusive blend of rose extracts that work to moisturize, protect and smooth skin.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003eMineralys\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e: Mineral-enriched water sourced from France known to decrease dullness\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003eGlycerin:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e Attracts moisture to the skin for flawless makeup application\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2024-03-15T06:41:03-04:00","created_at":"2024-02-27T09:47:39-05:00","vendor":"Laura Mercier Canada","type":"Primer","tags":["Complexion","Mini","New \u0026 Improved__badge","Primer","Pure Canvas Primer","Subscription"],"price":3400,"price_min":3400,"price_max":3400,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42984638873700,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"42306000101","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Pure Canvas Primer Hydrating Mini","public_title":null,"options":["Default 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class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003ePowered by skincare, it boosts skin’s moisture retention over time, improving the look of bare skin with every wear. \u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003eKey Benefits\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003e16-Hour Extended Wear:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e Helps makeup stay vibrant and fresh up to 16 hours\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003e24-hour Hydration:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e Provides long-term hydration to protect skin’s barrier function instantly and overtime\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003ePlumps and Smooths Skin:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e Instantly reduces the appearance of fine lines and wrinkles\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\" fontscheme-block=\"2\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003eKey Ingredients\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003eSkin Perfecting Complex:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e An exclusive blend of rose extracts that work to moisturize, protect and smooth skin.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003eMineralys\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e: Mineral-enriched water sourced from France known to decrease dullness\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003eGlycerin:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e Attracts moisture to the skin for flawless makeup application\u003c\/span\u003e\n\u003c\/div\u003e"} {"id":7429330665572,"title":"Pure Canvas Primer Hydrating Mini","handle":"pure-canvas-primer-hydrating-mini","description":"\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003ePowered by skincare, it boosts skin’s moisture retention over time, improving the look of bare skin with every wear. \u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003eKey Benefits\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003e16-Hour Extended Wear:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e Helps makeup stay vibrant and fresh up to 16 hours\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003e24-hour Hydration:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e Provides long-term hydration to protect skin’s barrier function instantly and overtime\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003ePlumps and Smooths Skin:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e Instantly reduces the appearance of fine lines and wrinkles\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\" fontscheme-block=\"2\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003eKey Ingredients\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003eSkin Perfecting Complex:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e An exclusive blend of rose extracts that work to moisturize, protect and smooth skin.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003eMineralys\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e: Mineral-enriched water sourced from France known to decrease dullness\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003eGlycerin:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e Attracts moisture to the skin for flawless makeup application\u003c\/span\u003e\n\u003c\/div\u003e","published_at":"2024-03-15T06:41:03-04:00","created_at":"2024-02-27T09:47:39-05:00","vendor":"Laura Mercier Canada","type":"Primer","tags":["Complexion","Mini","New \u0026 Improved__badge","Primer","Pure Canvas 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class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003ePowered by skincare, it boosts skin’s moisture retention over time, improving the look of bare skin with every wear. \u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003eKey Benefits\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003e16-Hour Extended Wear:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e Helps makeup stay vibrant and fresh up to 16 hours\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003e24-hour Hydration:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e Provides long-term hydration to protect skin’s barrier function instantly and overtime\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003ePlumps and Smooths Skin:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e Instantly reduces the appearance of fine lines and wrinkles\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\" fontscheme-block=\"2\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003eKey Ingredients\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003eSkin Perfecting Complex:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e An exclusive blend of rose extracts that work to moisturize, protect and smooth skin.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003eMineralys\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e: Mineral-enriched water sourced from France known to decrease dullness\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\" data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\" fontscheme=\"2\"\u003eGlycerin:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\" fontscheme=\"2\"\u003e Attracts moisture to the skin for flawless makeup application\u003c\/span\u003e\n\u003c\/div\u003e"}Pure Canvas Primer Hydrating Mini
Improves and extends the wear of makeup while providing instant and overtime hydration and reducing the appearance of fine lines, wrinkles and dry patches.
- Regular price
- $34.00
- Unit price
- per
Pure Canvas Primer Illuminating
Improves and extends the wear of makeup while brightening the complexion to provide natural dimension and light reflection.
- Regular price
- $62.00
- Unit price
- per
Pure Canvas Primer Hydrating
Improves and extends the wear of makeup while providing instant and overtime hydration and reducing the appearance of fine lines, wrinkles and dry patches.
- Regular price
- $62.00
- Unit price
- per
Pure Canvas Primer Blurring
Improves and extends the wear of makeup while blurring the look of pores and imperfections and providing oil and shine control.
- Regular price
- $62.00
- Unit price
- per
Pure Canvas Primer Illuminating Mini
Improves and extends the wear of makeup while brightening the complexion to provide natural dimension and light reflection.
- Regular price
- $34.00
- Unit price
- per
Eye Basics Primer
Laura's "foundation for lids"-creates the ideal eye canvas. Wear alone or under eye shadow.
- Regular price
- $38.00
- Unit price
- per
Pure Canvas Primer Blurring Mini
Improves and extends the wear of makeup while blurring the look of pores and imperfections and providing oil and shine control.
- Regular price
- $34.00
- Unit price
- per
What To Know About Primer
What is A Makeup Primer?
The best makeup primer should be able to do several things. First, it should create a smooth canvas, hide imperfections, and even out the skin’s texture. Next, it should be infused with good-for-the-skin ingredients, so you don’t have to worry about breakouts. And finally, it should keep your makeup in place all day.
Choose the Right Face Primer
While each of our face primers will do exactly what we laid out above, we have three different formulas to target individual needs: hydration, blurring and illumination. So, if you have dry skin, we recommend the hydrating face primer. No matter which formula you choose, your skin will thank you.
Blur Imperfections with Primer Makeup
On the no-makeup makeup days, you want to look fresh, dewy, and lit from within–and our primer makeup can help you achieve that effect. Once you’ve used our cleaners and makeup removers and applied any skincare, you can jump right in with our illuminating primer. It’s formulated to bring a healthy glow to your skin that maintains its luminosity even under tinted moisturizers or foundation. Once you're finished with the makeup, dab a little of the primer on your cheekbones and cupid’s bow for extra highlighting.
Primers FAQs
What Does Primer Do for Makeup?
Makeup primer acts as a base that prepares your skin for makeup application. It helps create a smooth canvas by filling in fine lines, pores, and imperfections, allowing foundation and other makeup products to glide on more evenly. Primer can also enhance the longevity of your makeup by providing a barrier between your skin and makeup, helping it stay in place throughout the day.
How to Use Makeup Primer?
To use makeup primer, start with clean and moisturized skin. Apply a small amount of primer evenly to your face, focusing on areas where you want your makeup to last longer. Allow the primer a few moments to set before moving on to the next steps of your makeup routine.
Can You Wear Primer Without Makeup?
Yes, you can wear primer without makeup. Primer can provide benefits like blurring imperfections, smoothing the skin's texture, and helping to control oil. Some primers also have skincare ingredients that can benefit your skin even when worn alone.
Do You Need Primer for Makeup?
While not mandatory, primer can be beneficial, especially if you want your makeup to last longer, achieve a smoother finish, or minimize the appearance of pores and fine lines. It can enhance the overall look and wear of your makeup.
How Long to Let Primer Dry Before Applying Makeup?
Give your primer a minute or two to set before applying makeup. This allows it to create a smooth base and ensures that your makeup adheres well.
Should I Use Primer Before or After Makeup?
Primer should be applied before makeup. It acts as the initial step in your makeup routine, creating a foundation for your other products to adhere to.
Does Makeup Primer Expire?
Yes, makeup primer can expire. Check the packaging for the product's expiration date or the recommended shelf life after opening. Using expired products can affect their effectiveness and potentially cause skin issues.
Does Face Primer Really Make a Difference?
Yes, face primer can make a noticeable difference in your makeup application. It can create a smoother texture, help makeup adhere better, and extend the wear time of your makeup.
What Kind of Face Primer Should I Use?
Choose a face primer based on your skin's needs. If you have oily skin, opt for a mattifying primer. For dry skin, a hydrating or luminizing primer can work well. If you want to blur imperfections, a pore-filling primer is a good choice.
Do You Put Moisturizer or Primer First?
After cleansing and moisturizing your skin, apply primer before proceeding with makeup. Moisturizer comes before primer in your skincare routine to ensure your skin is hydrated, and then primer helps create a smooth base for makeup.
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