To apply liquid foundation, start with clean, moisturized skin. Use a makeup primer if desired for a smoother base. Pour a small amount of the foundation onto the back of your hand or a makeup palette. Dab the foundation onto your face in dots, focusing on your forehead, cheeks, nose, and chin. Then, use a makeup sponge, foundation brush, or your fingertips to blend the foundation outwards, working from the center of your face. Be sure to blend it evenly and blend well into your hairline and jawline for a seamless finish. Finally, set your foundation with a setting powder for a longer-lasting look.

To apply liquid foundation with a brush, start by dispensing a small amount of foundation onto the back of your hand or a palette. Then, using a foundation brush, dip the brush into the foundation and apply it to your face in downward strokes. Begin in the center of your face and blend outward for even coverage. Use light, sweeping motions to achieve a natural finish. Blend the foundation into your hairline, jawline, and neck to avoid any noticeable lines of demarcation.

Laura Mercier offers various liquid foundations, which are suitable for aging skin. Look for foundations that provide hydrating and luminous formulas, as these can be more forgiving on mature skin. Additionally, foundations with buildable coverage are beneficial as they allow you to adjust the amount of product based on your preferences.

The longevity of liquid foundation can vary based on the formula, your skin type, and how well you prepare and set your makeup. On average, a good quality liquid foundation can last on your skin for 6 to 12 hours. Real Flawless Weightless Perfecting Foundation lasts for 12 hours. To extend its wear, use a makeup primer before applying foundation and finish with a setting spray or powder to lock it in place. Be mindful of your skin type; oilier skin may require more touch-ups throughout the day.

The primary difference between powder foundation and liquid foundation is their consistency and finish. Liquid foundation is typically in liquid or cream form and provides a more hydrating, seamless, and natural finish. It offers buildable coverage and is excellent for achieving a dewy or satin look. In contrast, powder foundation is in powder form and provides a matte finish. It's often used for a quick application and a matte, lightweight finish, but it may offer less coverage compared to liquid foundation.

Liquid foundation and concealer serve different purposes in makeup. Liquid foundation is designed to even out your skin tone and provide a base for other makeup products. It is applied all over the face for a consistent complexion. Concealer, on the other hand, is used to cover specific imperfections like blemishes, dark circles, or redness. It has a thicker consistency and is applied sparingly to targeted areas that need extra coverage. Concealer is used before applying foundation.

To match liquid foundation to your skin colour, it's essential to determine your undertone (cool, warm, or neutral) and your shade intensity (light, medium, dark). Test foundation shades on your jawline or the side of your face, comparing them to your natural skin tone. Choose the shade that blends seamlessly with your skin, appearing invisible when applied. You may need different shades for different seasons, so consider matching your foundation to your current skin tone. Try using our Matched Shade Finder tool and use your camera to find the perfect shade match.

Laura Mercier offers various liquid foundations, and most are suitable for sensitive skin such as the Real Flawless Weightless Perfecting Foundation. To ensure compatibility with your skin type, check the product descriptions, and look for foundations that are formulated without common irritants or allergens. Additionally, perform a patch test on a small area of your skin to see if you experience any adverse reactions before applying it all over your face. If you have specific concerns about your skin sensitivity, it may be wise to consult with a dermatologist or seek their recommendations.

The best to use color correcting concealer is with your fingers or small concealer brush. First, warm the shade on the back of your hand, then using feather-light strokes, apply to the areas of the face that need covering, concealing, or evening. If using a brush, pat the product into your skin with your fingertips to prevent creasing. Set with powder if you need to mattify any areas. 

To apply our pressed powder foundation, you’ll want to decide first whether you want a sheer to medium coverage or full coverage. For a sheerer look, use the dry sponge and apply just as you would a pressed powder, avoiding the eye area. For full coverage, dampen the sponge, then smooth the powder onto your face. We recommend pairing this product with a primer to ensure longevity throughout the day.

Our translucent pressed powder is used to set your makeup in place once you’ve applied your base. This typically includes foundation, however, if you’re opting for a more natural look, you could use our pressed powder after a light layer of tinted moisturizer and target concealer application.

If you’re using our Secret Camouflage Concealer, it’s a two-toned product which gives you the freedom to blend your custom shade. To do so, simply use a brush to warm and mix the two shades on the back of your hand until you find the blend that matches your skin tone.