CLAIMS:
• Reduces Shine: 86% of consumers say the powder reduces shine throughout the day.***
• 16 Hour Soft Matte Finish: sets makeup for 16-hours of transfer resistant wear, with 95% of consumers saying it controls oil all day****making it the best setting powder for oily skin types.
• Feels Breathable: 95% of consumers say the ultra finely-milled powders feel lightweight on skin and allow skin to breathe.****
• No Texture: 89% of consumers say the powder doesn’t settle into imperfections and never looks cakey.****
• No Photo Flashback: take our no photo flashback test and say good-bye to flashback with our anti-shine powder formula!
• Truly Translucent: 84% of consumers say the powder is translucent upon application for a naturally flawless look.****
• Beloved for Blurring: 92% of consumers say the powder instantly blurs imperfections.****
• Smoothing Effect: 94% of consumers say the powder gives a smooth look to skin!****
• Foolproof: our artist-inspired “press & roll” technique ensures the perfect application every time, with 91% of consumers saying it applies effortlessly.****
• Best Setting Powder for all Skin Types: oily skin, dry skin, combination skin
• Does not clog pores. Dermatologist-tested. Suitable for all skin types, including oily skin, dry skin, and combination skin. Non-comedogenic.
*Based on #1 US Rank by NPD Group Inc in Prestige Retail, YE 2022.
** Based on Laura Mercier US wholesale YE2022
***Based on Consumer Perception Study of 63 subjects with Translucent Loose Setting Powder and Flawless Lumière
****Based on Consumer Perception Study of 63 subjects with Translucent Loose Setting Powder alone
***Based on Consumer Perception Study of 63 subjects with Translucent Loose Setting Powder and Flawless Lumière
****Based on Consumer Perception Study of 63 subjects with Translucent Loose Setting Powder alone
TECHNOLOGY:
• Botanical Blurring Powder: silky, finely-milled plant derived powder blurs the looks of pores and absorbs excess oil
• Skin Conditioning Powder: natural amino acid powder that melts into skin for an undetectable finish
• Ultra, Finely-milled Texture: becomes one with skin, without emphasizing texture, imperfections, or dry patches