Skip gallery
New & Improved

Pure Canvas Primer Hydrating

Improves and extends the wear of makeup while providing instant and overtime hydration and reducing the appearance of fine lines, wrinkles and dry patches.
4.6
Rated 4.6 out of 5 stars
95 Reviews
Regular price
$62.00
Powered by skincare, it boosts skin’s moisture retention over time, improving the look of bare skin with every wear. 
Key Benefits
16-Hour Extended Wear: Helps makeup stay vibrant and fresh up to 16 hours
24-hour Hydration: Provides long-term hydration to protect skin’s barrier function instantly and overtime
Plumps and Smooths Skin: Instantly reduces the appearance of fine lines and wrinkles

Key Ingredients
Skin Perfecting Complex: An exclusive blend of rose extracts that work to moisturize, protect and smooth skin.
Mineralys: Mineral-enriched water sourced from France known to decrease dullness
Glycerin: Attracts moisture to the skin for flawless makeup application
Pure Canvas Primer Hydrating

Pure Canvas Primer Hydrating

Reviews & Questions

4.6
Rated 4.6 out of 5 stars
Based on 95 reviews
Total 5 star reviews: 66 Total 4 star reviews: 25 Total 3 star reviews: 3 Total 2 star reviews: 1 Total 1 star reviews: 0
96%would recommend this product
95 reviews
  • Verified R.
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Great for dry skin

    (This review was collected as part of a promotion.) This primer is hydrating and great for days when your skin feels dry. I use it right after my skincare products. It doesn't feel thick or heavy, just clean, smooth and moisturized. I use several different foundations and haven't had any trouble using them with this primer. It isn't sticky and has less grip than some other primers but for me the added hydration is preferable. It's become my most frequently used primer.

  • Verified R.
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Line Eliminating Primer.

    (This review was collected as part of a promotion.) Laura Mercier strikes again! As a woman approaching my 40's, it is paramount to create smoother lines with my makeup as my skin changes. This primer not only fills in the creases, it leaves my face hydrated and dewy. My makeup lasts all day long, not moving a bit. It's such a compliment to my everyday routine now. I've already bought my next bottle.

  • Verified R.
    I recommend this product
    Rated 4 out of 5 stars
    1 week ago
    Good product

    (This review was collected as part of a promotion.) I liked this product. It was a very hydrating primer the texture is similar to a water cream. While wearing this primer I almost forgot that I had makeup on that day. I will continue using this primer. I think it also has a blurring effect which I like.

Reviews LoadedReviews Added